It looks like Beyoncé is getting into her hair care bag as she just announced her new hair line by the name of Cécred. The news was announced on Instagram to followers with a promotional video of many different people including herself using the brand.
In the video, it begins with a older video of Beyoncé’s mom Tina Knowles at her hair salon in Houston, Texas. The video then cuts to show women and men getting their tresses washed, cut with the product until displaying the website.
“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM” she wrote in the caption.
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Speculation began back last year in September when social media accounts for the brand had teased of its launch. With the product now reaching it’s release, the date of arrival is set to drop February 20th.
