Beyonce’s hair care line, CĂ©cred has officially launched as of February 20th. The superstar threw an all-white launch party where the night was filled with good vibes and thorough history behind the product and the passion that drove Bey to create her line.
Beyoncé saying “I don’t know where to go” 🤣🤍
— BeyoncĂ© Press. (@beyoncepress) February 21, 2024
I just LOVE Beyoncé with a ponytail 🤍
— BeyoncĂ© Press. (@beyoncepress) February 21, 2024
Many social media users posted of the successful launch as Miss Tina Knowles took the stage and had a few words regarding Cecred and her oldest daughter.
In a statement regarding the brand Beyonce says, “The journey of creating CĂ©cred has taken years, and I’m so proud to finally reveal what we’ve been working on.”
She continued,“My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health,” she continued.